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Airbus Defense and Space, TMB16 – Execution of Strategy Driven by Focus on Services

Date: Issue 69 - August 2016

Mr. Dirk Hoke, CEO Airbus DS, addressed journalists who gathered from across globe at the annual Airbus Defence & Space (DS) Trade Media Briefing 2016 (TMB16) at the Airbus Defence & Space Head Quarters in Ottobrunn, Germany.  Defence Turkey Magazine attended the two-day event on 20 - 21 June 2016 which included presentations on the company’s strategy, successes, technology solutions of the future.  Presenters during the two day event also included; Mr. Jean Pierre Talamoni - Head of Sales & Marketing, Airbus DS, Mr. Miquel Angel Morell - Head of Engineering, Jana Rosenmann – Head of Unmanned Aerial Systems, Fernando Ciria - Head of Marketing, Tactical Airlifters & ISR, Stephan Miegel - Head of Military Aircraft Services, Mr. Alberto Gutierrez - Head of Eurofighter Program, Fernando Alonso - Head of Military Aircraft, Jeronimo Amador - Head of Marketing MRTT & Other Airbus Derivatives, Mark Henning - H145 Program Governmental business, Mr. Christian Fanchini - Senior Operational Marketing Manager and Mr. Ian Morris - VP Head of defense business Airbus Helicopters UK. The event concluded with a media tour the Helicopter facility at Donauwörth, 120km Northwest of Munich; journalists were provided with an opportunity to get an up-close look and access to the latest developments.  

Dirk Hoke Looks Forward to Strategy and Technology Changes