NOVA Power Solutions: “The Increase in Indigenous Development and the Progress of the Turkish Defence Industry is an Advantage For Us!”

NOVA Power Solutions, Inc. is a U.S.-based company that has partnered with local Turkish firms on Defence projects over the past seven years. In an exclusive IDEF ‘19 interview, NOVA Power Solutions President and CEO Steve ZIFF, NOVA Power Solutions Business Development Manager for EMEA (Europe, the Middle East & Africa) Süleyman BAYRAMOĞLU, and NOVA Power Solutions Business Development Manager Kurt WORDEN discuss the company’s seven-year presence in Turkey. Their discussion focuses on their role as a component system provider to Turkish Defence firms and the ways this partnership has enabled indigenous Turkish design to proceed more quickly and reliably. The team from NOVA Power also shares the company’s plans for future local partnerships on military and commercial projects

Date: Issue 93 - July 2019

Defence Turkey: As a company doing business in Turkey for several years, how do you evaluate interest from Turkey and other countries in your IDEF booth, and what kinds of products are you displaying or showing to your visitors?

Steve ZIFF: NOVA Power is a component product manufacturer, so we are quite focused on selling our products to the Turkish market and to others. We’ve seen a number of our customers and potential customers come by the booth and expect to see more in the next couple of days.  I don’t know if we have seen as much non-Turkish international traffic as we may have in past years, but the show is still only about halfway through.  For those who have come to our booth, we’ve been able to showcase our successes.  We have over 300 of our systems deployed in Turkey on military platforms.  Every class of Turkish Navy ship has our products on it, and there is still a lot of room for growth and improvement in Navy applications and also outside of the Navy as well, not only in terms of other military applications but also things like infrastructure, rail, traffic, and more.