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Interview

SemproConX19 Conference about Product Lifecycle Management and Digital Transformation will be held in Bilkent Hotel, Ankara

October 14, 2019

Defence Turkey: Mrs.Semiha Yaşar, can you please inform us about CM2 methodology and its difference from the traditional Configuration Management?

Semiha Yaşar: CM2 is an industrial standard and business methodology designed to achieve Integrated Process Excellence. It was created by IPX (Institute for Process Excellence), which has been helping organizations in the process of modernizing and integrating their legal processes, systems, data and employees for more than 30 years. The main goal of CM2 is to improve operational excellence across the enterprise by controlling product lifecycle management with a product-based approach, ranging from configuration management to change and data management. Every enterprise has customers. They provide products and/or services to meet their customer or market needs. For achieving the success, companies need a business engagement strategy to ensure internal customers receive a clear and concise mission statement and the schedule for needed improvements is communicated. The concept behind CM2 is to identify all of the interdependent components and get all of their associated arrows pointing in the same direction without violating enterprise operating standards. Once corporate processes are integrated, the intervention resources allocated for quality and calendar will be reduced and Corrective Action are below 10 percent. Prior to CM2, CM was buried in engineering and CM`s scope was limited to product design information. Other activities had their own repositories of information and their own unique processes for managing changes. CM2 provides a comprehensive methodology for managing the configuration (hierarchical set of information) of a product, system, and/or service throughout its life. Every enterprise has delivery systems which are used to produce and deliver those products and/or services. A world-class enterprise not only defines and documents its products and/or services, but its delivery systems as well. To ensure continued success, an enterprise must focus on improving its products and/or services as well as its delivery systems. CM2 methodology covers all these items to provide CM2 also has a different approach to certification. CM2 certifies employees with the approach that certifying the company is an external effect and that a situation that employees cannot adopt will never be successful. With this approach, employees understand the benefits of CM2 principles by seeing the positive effects on their work.

Defence Turkey: Can you give us the name of companies from Turkey and abroad using CM2 methodology?

Semiha Yaşar: CM2 methodology is successfully implemented or in use more than 1800 organizations around the world. Some examples of these companies are Airbus, Amazon, Apple, ASML, Caterpillar, Delphi, General Motors, Gulfstream, Lockheed Martin, Motorola, Sub-Zero/Wolf. I would like to say that ASML has its own CM2 school and gives training to its employees in their internal school. When we look at Turkey, the leading companies in their sectors such as Aselsan, Havelsan, TAI, FNSS, TEI, Arçelik, BMC have received CM2 training. Since 2015, 700 participants from 43 organizations have participated in our training programs in order to achieve process excellence in their companies. Among these participants, 28 people reached the level of CM2-P and 91 people completed the training up to CM2-C level.

Defence Turkey: Nowadays, we are talking about digital transformation in every sector. Where does CM2 take place in this transformation?

Semiha Yaşar: You are right, every sector is under the influence of digital transformation. Everyone is inevitably trying to turn this transformation into an opportunity. It is important to remember that this transformation is not only the use of digital technologies, but also a cultural change. The way of doing business is changing, we are faced with new paradigms. Now you need to bring your new product to the market very quickly, reduce your costs and thus provide a price advantage. The foundation of that new culture is the ability to change faster and document better. At the same time, mass production is gradually being replaced by a personalized product. Keeping all of those requirements clear, concise, and valid at all times is the main goal. In my opinion, there`s only one way to deal with these facts; the digital-based product lifecycle and product management. You should make a modular design and to use the existing modules that you have already developed as in your new design. Re-designing everything is no longer acceptable, the reuse approach is inevitable. In the new era, designers will accept this approach and design accordingly, and companies will be able to challenge their competitors with this approach. If you have a hierarchical set of information for your products and provide its visibility, this gives you an opportunity to reuse your design easily. In digital world, organizations struggle with the ability to define and maintain the digital architecture needed to support Software, Hardware, Systems, Facilities and Infrastructure throughout the entire lifecycle. The inability to effectively manage the Digital Thread creates a high level of corrective action in every phase of the lifecycle. Here, CM2 methodology offers easy and applicable solutions for all these requirements. CM2 is a candidate to be the backbone of transformation with its features. I believe that companies using the CM2 methodology will progress very quickly and accurately on their digital transformation journey.

Defence Turkey: As Sempro, what kind of services do you offer about CM2 methodology?

Semiha Yaşar: SEMPRO is a consultancy, engineering and services company. As Sempro, our vision is to be the preferred stakeholder that supports the design, development and production processses of the companies. Our aim is to establish CM2 methodology as the method for change management by providing training and consultancy services. Within the scope of our consultancy service, organization`s core business processes is assessed and a gap analysis is performed based on the assessment result and best practices. Then, an implementation plan is developed in order to close the gap which is precisely determined by the gap analysis. In addition to CM2 trainings, Sempro also organizes Project Management, PLM, ILS (Integrated Logistics Support) and Systems Engineering trainings with international and local partners. Finally I’d like to introduce our latest service named as “Sustainable Digital Transformation” which uses True North Calibration Model developed by our partner, IPX. This service focuses on enterprise-wide changes that can produce sustainable cost savings and functional business improvements. It is based on nine-step model which includes Ecosystem Assessments & Advisement, Training & Certifications, Enterprise Roadmap Business Engagement Strategy, Organizational Change Management, Integrated Process Improvement, Digital Transformation And Performance Monitoring. With this service, we aim to provide a solution to our companies aiming at a successful and sustainable digital transformation.

Defence Turkey: You have organized SemproConx19 conference to be held on 18-19 November 2019. Can you give us information about the content of this conference?

Semiha Yaşar: In 2018, we organized an event ,CM2 Day, which brought individuals from 46 organizations together to share business and digital transformation lessons learned, best practices and case studies. CM2 Day was our first event and the feedback coming from participants was very positive. They also stated that it would be very beneficial to continue this activity with a wider content. Therefore, our conference SemproConX19 has been planned similar to CM2 day. In order to provide more experience to the participants, this year’s 2-day conference SemproConX19 will be organized internationally. SemproConX19 will concentrate on the solutions for the Product Lifecycle Management and Product Continuity in Digital Transformation. With the participation of professional executives from Turkey and abroad who are experts in their areas, we will discuss on the question “Why success in product lifecycle management is the key element to survive in digital age?” and try to find all answers. SemproConX19 will also include discussions and workshops that provide methods for enabling end to end enterprise transformation. Speakers from various companies including ASML, IpX, IpX-Europe, Configit, CIMdata, Sub-Zero Group, Arçelik, FNSS, ASELSAN, TEİ, ROKETSAN, Nurol Makina etc. will present lessons learned with combining CM2, lean principles, and agile methodologies to achieve maximized business value. Attendees will learn best practices for tangible organizational change and cultural change that deploy sustainable continual improvement throughout the organization. Additionally, we have an exhibition area for solution providers who have products on digital transformation such as PLM, ERP, CLM and others related to digital technologies. In this area, they can exhibit their latest products and find a chance to meet their potential customers. If there are companies that want to take part in, they can contact us. Last year we hosted 165 people. This year we expect a number of participants more than 250 people. We are inviting everyone who works on digital transformation to join SemproConX19.