Turkey`s First Virtual Defense Exhibition; SAHA EXPO

Organized by SAHA Istanbul, Turkey`s largest industrial cluster and the biggest supporter of the National Technology Movement launched to increase the localization rates in Defense & aerospace industry, the SAHA EXPO will be held between November 04-07, 2020, at the Istanbul Expo Center in coordination with SAHA EXPO Virtual Exhibition offering the visitors the opportunity to make a 3D virtual tour of the exhibition.

Issue 100

In a period when fairs were canceled due to the coronavirus (Covid-19) pandemic that affected the whole world, SAHA EXPO Virtual Exhibition, which will be held by SAHA Istanbul, which quickly and successfully carried its work to the digital world, will be the first exhibition to bring the Turkish Defense industry power to the virtual world. The virtual exhibition, which will be held for the first time to become a global brand, will be open to the whole world and be visited 24/7. SAHA EXPO Virtual Exhibition will promote the products and capabilities of 493 companies and 16 universities operating in the Defense and aerospace industry with high technology production potential. The virtual exhibition will be opened to visit with the XperEXPO software prepared by SAHA Istanbul member ASELSAN affiliate BİTES.

AKINCI UCAV, T-129 ATAK, and Altay MBT at SAHA EXPO Virtual Exhibition

In the virtual exhibition, it will be possible to examine the products and systems developed by hundreds of Defense industry companies, especially the Bayraktar Akıncı UCAV, Altay MBT, T-129 ATAK Helicopter, TB2 UCAV, and various missile systems, and get detailed information. Developed by Turkish engineers with domestic and national capabilities, SAHA EXPO Virtual Exhibition allows exhibitors to introduce their newest products, systems, and designs and establish international collaborations during B2B meetings with purchasing delegations who cannot come from abroad via video conferences.

AI Booth Attendants Will Take Part in the Virtual Exhibition

Using the latest technology, SAHA EXPO will give visitors new opportunities to experience the exhibition with virtual demonstrations, which are not possible in real fairs. Company officials who wear augmented reality glasses will explain how their product works to the visitors via the video conference application. It will also be possible to answer the visitors' questions with the artificial intelligence-supported booth staff to be added to the virtual exhibition in the upcoming period. All data and content of the highly strategic Defense industry exhibition will be securely kept on the infrastructures in Turkey.


Defense Industry Will Meet with the World

With three new halls and four times larger area compared to the previous exhibition in 2018, SAHA EXPO 2020 will be held with the participation of over 300 companies and will be a major Defense & Aerospace exhibition in Turkey where thousands of professionals from various countries of the world and Turkey meet. Participating companies will hold B2B meetings with international professionals and procurement committees, and they will host their guests at SAHA EXPO 2020. Visitors will be able to examine all the companies and products participating in the exhibition starting from the exhibition area's entrance, and they will be able to view the direction, floor, or company they want. With the application, visitors will be offered the opportunity to make a 3D virtual tour of the exhibition halls and booths. They will also be able to connect to live support and get answers to all their questions.

Face-to-face Communication at the Virtual Exhibition

Face-to-face communication will also be possible at the SAHA EXPO virtual exhibition, so the participants will not feel the absence of mutual interaction. Face-to-face communication between visitors and representatives of participating companies will be provided through the "BizBize" application. Thanks to the "BizBize" application developed by BİTES, a member of SAHA Istanbul, users will be able to connect to the company representative with a single click and receive information about the topic of their choice.

Visitors from all over the world

SAHA EXPO Virtual Exhibition can be accessed via a PC web browser, mobile browser, or SAHA EXPO mobile application without downloading any apps. Users will be able to log into the system from anywhere in the world. Entries into the system will be in 3 different categories: Exhibitor, Delegation, and Visitor. While visitors and delegations are visiting the booths in 3D, they will be able to examine the products of companies in detail with Virtual Reality technologies, watch company and product-based video demonstrations, download product catalogs, and will be able to establish live online video meetings with the relevant people from the companies. The delegation will also be able to request bilateral video meetings from the participating companies and determine the meeting time on the system. Within the scope of the SAHA EXPO Virtual Exhibition platform, there will be features such as survey, analysis and reporting, various language support, and integration with social media accounts. Information such as which users visited the booth of which company, how many times, how long they stayed, whether they downloaded the files or not, can be accessed from the platform. Thus, participating companies will be able to reach their target audiences more easily and interact according to the analysis.